Online marketing, also known as internet marketing or digital marketing, refers to the practice of promoting products, services, or brands using various online channels and strategies. It encompasses a wide range of tactics and platforms to reach and engage with target audiences and drive desired actions. Here are some common online marketing methods:

1. **Search Engine Optimization (SEO)**: SEO aims to improve a website’s visibility and organic (unpaid) search engine rankings. It involves optimizing website content, structure, and technical aspects to attract relevant traffic from search engines like Google, Bing, and Yahoo.

2. **Search Engine Marketing (SEM)**: SEM involves paid advertising on search engines. The most popular form is Pay-Per-Click (PPC) advertising, where advertisers bid on keywords and pay when users click on their ads. Google Ads is the dominant platform for SEM.

3. **Social Media Marketing**: Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube offer opportunities to connect with target audiences. Brands create and share content, engage with users, run paid advertising campaigns, and build communities to promote their products or services.

4. **Content Marketing**: Content marketing focuses on creating and distributing valuable and relevant content to attract and engage a target audience. This can include blog posts, articles, videos, infographics, podcasts, and more. The goal is to provide value, build brand authority, and drive customer engagement and conversions.

5. **Email Marketing**: Email marketing involves sending targeted messages to a list of subscribers. Businesses use email to nurture leads, build relationships, provide updates, and promote products or services. Effective email marketing includes personalized and segmented campaigns.

6. **Influencer Marketing**: Influencer marketing leverages the reach and influence of individuals or groups with a dedicated following on social media. Brands collaborate with influencers to promote their offerings to their audience, often in an authentic and relatable manner.

7. **Affiliate Marketing**: Affiliate marketing involves partnering with affiliates who promote a product or service in exchange for a commission on each sale or lead generated. Affiliates can be individuals, bloggers, or other businesses who drive traffic and conversions through their unique affiliate links.

8. **Display Advertising**: Display ads are visual advertisements displayed on websites, apps, or social media platforms. These can include banner ads, pop-ups, and native ads. Display advertising can be effective for brand awareness, remarketing, and targeted audience reach.

9. **Video Marketing**: Video marketing utilizes videos to convey messages, showcase products or services, and engage audiences. Platforms like YouTube, social media channels, and video ads enable businesses to reach their target audience effectively.

10. **Mobile Marketing**: With the widespread use of smartphones and tablets, mobile marketing focuses on reaching users on these devices. It includes tactics like mobile-friendly website design, mobile ads, in-app advertising, and SMS marketing.

11. **Online PR and Reputation Management**: Online PR involves managing a brand’s online reputation through media coverage, press releases, online reviews, and influencer partnerships. It aims to shape public perception and build trust and credibility.

12. **Analytics and Data-driven Marketing**: Analytics plays a crucial role in online marketing. By tracking and analyzing data, businesses can measure the effectiveness of their campaigns, understand user behavior, and make data-driven decisions to optimize strategies and improve results.

Online marketing is constantly evolving as new technologies, platforms, and consumer behaviors emerge. Successful campaigns often involve a combination of these tactics, tailored to the specific goals and target audience of a business.

Sometimes online marketing is simultaneously used with digital marketing though the two terms are not the same, in that online marketing is specific to marketing done online whilst digital marketing is broad term and is the use of digital technologies (both online and offline ) like mobile phones, social media, online marketing, and display advertising to market a product or service.

Compared to traditional marketing online marketing has several advantages like:

• Growth in potential
• Reaches large number of people hence reduced expenses
• Elegant communications
• Better control
• Improved customer service
• Competitive advantage
• Can measure results from social views, reviews, likes, shares, comments. live traffic, calls etc.
• Timely and quick

Types or forms of online marketing we do

• Search engine marketing (SEM)  – Pay Per Click Advertising, Display Advertising
• Search engine optimization (SEO)
• Social media marketing (SMM)
• Web design
• Affiliate Marketing